Peter Obi Apologises for Referring to Olubadan as “My Dear Brother,” Says No Disrespect Intended

Former Labour Party presidential candidate in the 2023 general elections, Mr. Peter Obi, has apologised and offered clarification after facing backlash over his congratulatory message to the newly crowned Olubadan of Ibadanland, Oba Rashidi Adewolu Ladoja.

In a post shared on Saturday via X (formerly Twitter), Obi congratulated the monarch on his ascension to the throne, referring to him as “my dear brother.” The message read in part:

“I warmly congratulate my dear brother, Oba Rashidi Adewolu Ladoja, Arusa I, on his installation as the 44th Olubadan of Ibadanland. His ascension to this revered throne is a celebration for the people of Ibadan and a source of pride for the entire Yoruba nation and Nigeria as a whole.”

The phrase “my dear brother” sparked criticism from some Nigerians who viewed it as culturally inappropriate and disrespectful to the traditional institution.

In response, Obi clarified that his words were never meant to undermine the revered status of the Olubadan. He explained that the expression “my dear elder brother” is one he frequently uses for individuals he deeply respects and shares a close bond with, regardless of age or title.

He cited his past references to the Obi of Onitsha, Igwe Alfred Achebe, as an example of how he uses familial and respectful language in public commentary. Emphasizing his high regard for tradition and authority, Obi stated that intent should be a key factor in judging possible infractions.

“The motive behind my message was pure goodwill,” he stated, noting that it was never intended as a slight to the Olubadan or the people of Ibadan.

The comment had earlier drawn sharp reactions from broadcaster Oriyomi Hamzat and others, who argued that referring to a monarch as “my brother” — especially one significantly older — was culturally insensitive. They contrasted Obi’s phrasing with similar references by President Bola Tinubu and former Vice President Atiku Abubakar, suggesting their longstanding relationships with the monarch made the usage more acceptable.

The controversy has brought renewed focus to the delicate nature of cultural etiquette in Nigeria, especially when addressing traditional rulers.

Obi’s clarification serves as a reminder of the importance of cultural sensitivity and the impact of language across diverse communities.

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