Olamide Says He’s Entered a Phase of Self-Prioritisation

Renowned rapper and YBNL founder Olamide Adedeji, known as Olamide Baddo, says he is now fully focused on prioritising himself after years of balancing his own career with supporting others. Speaking on Flow 98.7 FM, he said he is giving himself “undivided attention” and shifting from always being available to everyone else.

Olamide has a long history of elevating talents through his YBNL label, helping launch the careers of artists such as Lil Kesh, Young John, Pheelz, Fireboy DML, Lyta, Asake, and Adekunle Gold. He has also boosted several musicians through impactful collaborations, including Zlatan, Naira Marley, Portable, and Bella Shmurda.

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