BBA Motors launches premium electric SUV in Nigeria
Nigeria’s luxury car market has taken a major step into the electric mobility era with BBA Motors unveiling the Zeekr 9X in Lagos, marking the SUV’s first appearance in Africa. The event, held at the company’s new flagship showroom, also featured the delivery of the first unit in Nigeria to music star D’banj, signalling the formal entry of the high-end electric SUV into the country’s growing premium automotive segment.
The launch attracted business leaders, executives from finance and leasing sectors, ride-hailing partners, and industry stakeholders, including economist Oyebanji Oyelaran-Oyeyinka. Speaking at the ceremony, BBA Motors founder and CEO, Rebecca Jia, called the launch a milestone for the company’s expansion in Nigeria, emphasizing its mission to bring world-class Chinese automotive technology paired with locally tailored services.
The Zeekr 9X, part of China’s Geely Holding Group premium electric vehicle line, has been optimized for African conditions. It features a high-capacity ternary lithium battery delivering up to 560 km of electric range and around 1,250 km combined range, with ultra-fast charging from 30 to 80% in 28 minutes. The dual-motor all-wheel-drive system produces 310 kW and 680 Nm of torque, enabling 0–100 km/h acceleration in just over four seconds. Its reinforced chassis and 185 mm ground clearance are designed for both city and rough terrain driving.
Inside, the SUV offers Nappa leather aviation-style seats, panoramic digital displays, a multi-screen intelligent cockpit, and AI-powered voice interaction. Advanced driver-assistance features include adaptive cruise control, lane centering, automatic parking assist, blind-spot monitoring, and 360-degree imaging.
The first Zeekr 9X key was handed to D’banj, who praised the vehicle’s advanced technology and local support services. BBA Motors plans to use its Lagos showroom as a hub for sales, after-sales service, fleet solutions, and ride-hailing partnerships, signaling a broader push to expand premium electric and hybrid vehicles in Nigeria.
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