Nigerian Tech Founder Unveils Eego to Transform Creator Commerce
Nigerian technology entrepreneur Benjamin Akindote has launched Eego, an e-commerce and creator-commerce platform designed to help freelancers, entrepreneurs, event organisers, digital creators and online vendors turn their skills and products into sustainable businesses. The platform is built around Akindote’s view that Nigeria’s challenge is not a shortage of creativity, but limited infrastructure for converting that creativity into reliable income. According to figures cited in the report, Nigeria had 109 million internet users and 47.8 million social media user identities by the end of 2025, while millions of creators were already building audiences across platforms such as TikTok and Instagram. However, the report also highlights significant income challenges within the creator economy, with many creators earning relatively little from their creative work. Eego is positioned as a response to that gap, providing tools for creators and businesses to package, market and sell digital products and services without relying on multiple disconnected platforms.
The platform allows users to facilitate digital sales, sell event tickets, courses and masterclasses, schedule meetings and provide downloadable digital resources from a central online presence. Eego says it has processed more than ₦500 million in transactions and is developing additional tools to help sellers manage their resources and generate leads. Akindote is building the platform with a Nigerian team comprising engineers, designers, marketers, growth analysts and copywriters, while an affiliate programme provides opportunities for partners to earn commissions through referrals. The founder says his goal is to make online commerce simpler by giving creators and vendors a professional digital home where they can showcase their offerings and manage sales without having to master several separate systems. The company’s broader vision is to make e-commerce more accessible while giving Africa’s growing creator economy stronger infrastructure for turning audiences, skills and ideas into sustainable businesses.
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